wen.poker Brand kit Studio Full kit

Brand guidelines

The wen.poker brand kit

Everything you need to show wen.poker off, or to make a table your own. Logos, colors, type and game art, plus the exact templates the site uses for custom felts, card backs and backgrounds. Grab one file or the whole folder.

Download the full kit Customize a table
LogosSVG + PNG, light and dark IconsFavicon, app icons Profile picturesSquare, ready to upload ColorsHEX, RGB, CSS, ASE Game artCard backs, chips, felts Customization kitTemplates for your table

Identity

Logo usage

A few rules keep the mark looking like itself everywhere it shows up.

Clear space

Leave empty space around the wordmark at least as tall as the spade in "Poker" (marked x). No text, edges or other logos inside that zone.

Wordmark with clear spacexxxx

Minimum size

Wordmark: 96px wide on screen, 25mm / 1in in print
App icon: 16px (favicon) and up
Spade mark: 24px

Backgrounds

Chalk on dark (graphite, felt green, photos with a dark scrim). Graphite or felt green on light. If the contrast is doubtful, go dark.

Please don't

Identity

Icons & favicon

The "Wen" tile is the app icon, the browser tab icon and the home-screen icon. These are the exact files the site ships.

App icon colorways

Install snippet

WhereMarkup
Browser tab<link rel="icon" href="/favicon.ico" sizes="48x48">

<link rel="icon" type="image/svg+xml" href="/favicon.svg">
iPhone home screen<link rel="apple-touch-icon" href="/apple-touch-icon.png">
Android / PWAicon-192.png, icon-512.png and icon-maskable-512.png in your web manifest

Identity

Profile pictures

Square, centered and padded so nothing gets clipped by a circle crop. Use them for Discord, X, Telegram, Twitch or your club's group chat.

Design system

Color

A late-night card room: graphite walls, deep felt green, chalk-white type, with honey, mint and coral saved for the moments that matter (your turn, a win, the big button). Click a swatch to copy its hex.

Core

Accents

Balance

Roughly how much of each color a wen.poker screen uses. Accents stay small so they keep their punch.

Graphite & carbon 55% · Felt greens 25% · Chalk & ink 12% · Honey, mint & coral 8%

Playing cards

Card faces are warm off-white #E8E6E0. The 4-color deck uses deep, muted inks so it sits with the brand instead of bright blue and green.

DeckSpadesHeartsDiamondsClubs
Classic (2-color)#17171A#D9483B#D9483B#17171A
4-color#17171A#D9483B#2C5A86#1F5E36

Design system

Typography

Two free Google Fonts. Mulish does the talking: headlines, buttons, labels, card ranks. Karma, a warm serif, carries longer reading like intros and descriptions.

MulishDisplay, UI, numbersWeights 600 · 700 · 800 · 900Get it on Google Fonts ↗
All in. Aa 10♠
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 $€£ ♠♥♦♣
KarmaBody copy, introsWeights 400 · 500 · 600Get it on Google Fonts ↗
Deal me in.
Free poker tournaments for up to thousands of players. No downloads, no chips to buy, no catch. Just send the link and shuffle up.

Type scale

Display · Mulish 900
56 / 1.02 · -2.5%Shuffle up and deal
Heading · Mulish 900
30 / 1.1 · -2%Friday Night Freeroll
Label · Mulish 800
12 · +12% · CAPSBlinds up in 2:00
Button · Mulish 800
14 · +4% · CAPSJoin tournament
Body · Mulish 500
15 / 1.55Everyone starts with the same stack. Blinds go up on a timer until one player has every chip.
Lede · Karma 400
17 / 1.6Host a free tournament in a minute and share one link with the whole table.

CSS: font-family: Mulish, "Helvetica Neue", Arial, sans-serif and font-family: Karma, Georgia, serif

Design system

Buttons

Square corners, heavy caps, one strong color per screen. These are live, so hover them.

Primary actions
Secondary
Table actions
ButtonFillTextUse for
Coral#E2523B#0D0D0FThe one main call to action on a page
Green#5FC98F#08170EJoin, confirm, call
Honey#E0C070#1A1508Register, raise, downloads
Outlinetransparent, #333842 border#F4F6F8Everything secondary
Fold#E5604A#1C0A07Table only

Heights 30 / 40 / 52px. Hover mixes in 12% white. Corners stay square.

Game

Cards & chips

The in-game art. Card backs come as SVG so they stay sharp at any size.

Card backs

Chips

Transparent PNGs, the same chips that fly in on the homepage.

Game

Tables & backgrounds

Felt and table backgrounds, sized for desktop screens. Great as a stream background or a video call backdrop too.

Game

Sounds

The table's sound effects. Short, dry and quiet enough to leave on all night.

Make it yours

Customization kit

For clubs, streamers, leagues and sponsors who want their own look at the table: felt, card backs, backgrounds, logo, colors and ad spots. Every template is the exact size the site uses, with the covered areas marked.

  1. Design on the templatesOpen a template in Photoshop, Figma, Canva or Procreate. Keep key art inside the safe area.
  2. Preview it in StudioDrop your files into wen.poker/studio, pick colors and fonts, and watch the real table update.
  3. Export and sendClick Export .json in Studio and send us the file. We'll put your theme live.

Templates

Also in the folder

Make it yours

Social & banners

Headers and previews at each platform's size, with the logo kept inside the area apps don't crop.

Get it

All downloads

Each folder as a zip, or everything at once.

Using the brand. You're welcome to use these files to link to, talk about, stream or cover wen.poker, and to make themes for your own games on it. Please don't change the logo, use it to suggest wen.poker sponsors or endorses you when it doesn't, or put it on things you sell. Questions or something missing? Use the feedback link on the site.

© wen.poker · Play · Studio · Privacy · Terms